The Edmonton Police Service is taking to social media for the next several weeks to educate the public about when to call 911 and when to call the non-emergency line.
“We are once again trying to raise awareness about proper use of 911, as we continue to see errant calls flood our emergency line,” says Insp. Graham Hogg of EPS Police Communications Branch. “The majority of these calls come from citizens who don’t know the difference between an emergency and a non-emergency.”
The Police Service first launched its “Make the Right Call” campaign in 2012, with transit and newspaper ads, and an information brochure in 2013 that was mailed to each home in the city.
From April through June this year, the public will also see some ads on buses, LRTs and transit stations, but the main medium will be the EPS’s social media accounts, which are now key communication tools between the service and the public. Combined, the service has more than 122,000 followers on Facebook, Twitter and Instagram.
“We hope our social media followers will share and re-Tweet our messages so we can reach as many citizens as possible,” says Insp. Hogg. “We are asking all residents of Edmonton to know the difference between an emergency and a non-emergency, and when it’s appropriate to call 911. By making the right call, you may literally be helping save a life.”
Facebook, Twitter and Instagram followers can share and re-Tweet EPS’s posts with the hashtag #EPS377.
So far this year, the EPS 911 call centre has received 90,034 calls and 36,617 of these calls were not an emergency. In 2015, the EPS had 388,736 calls into 911, and 152,320 of these calls were not emergencies.
“We don’t want to deter people from calling 911 when they really need to, but we want them to remember that not all calls are emergencies and that dialing #377 from their mobile phone will connect them with the non-emergency line,” says Insp. Hogg.
The public can also visit http://ift.tt/20070uv to learn about 911 use.
WHEN TO CALL 911
Don’t wait, call immediately if..
- You or someone else is in a life threatening situation (including medical and fire)
- You witness or are a victim of a crime in progress
WHEN TO CALL #377 (from a mobile phone only) OR 780-423-4567
- You see suspicious persons or activity
- Your vehicle was broken into, or property vandalized
- A non-violent crime was committed
Some crimes can also be reported online, http://ift.tt/1jbk0Ij
from Media Releases http://ift.tt/20070uB