The Edmonton Police Service is launching “Make Your Move” today, an awareness campaign that urges the public to get involved and interrupt behaviours that may lead to sexual violence.
“Sexual assault is a serious crime the Edmonton Police Service continues to see in the city, and these incidents are often facilitated by alcohol,” says Staff Sgt. Shawna Grimes with the Sexual Assault Section. “The ‘Make Your Move’ message encourages bar patrons to look out for each other by stopping comments and actions that promote sexual violence.”
So far in 2014, 374 sexual assaults have been reported to the EPS Sexual Assault Section, an increase from 355 reported in 2013 and 337 in 2012.
“Education and public awareness campaigns often encourage people to come forward and report incidents of sexual violence to the police,” comments Staff Sgt. Grimes. “We want to empower others to do the same.”
“Make Your Move” is aimed at bar patrons, both men and women, and the main messages are simple but head-turning: look out for each other, get your friends home safely and never feel like you owe anyone anything.
“We want to encourage patrons to drop the ‘it’s none of my business’ attitude and adopt a ‘that could be my family or friend’ approach, if they see someone who may need assistance. Intervention, when safe to do so, can prevent a potentially harmful situation,” says Staff Sgt. Grimes.
The campaign will run from Dec. 15, 2014 to Jan. 11, 2015, with print posters displayed in the public washrooms of approximately twenty bars across Edmonton. The campaign will also be featured on social media, through the EPS Facebook, Twitter and Flickr accounts.
The “Make Your Move” campaign originated in Montana as an effort from Missoula’s Intervention in Action Project, a group of community organizations dedicated to ending sexual violence.
from Media Releases http://ift.tt/1BJW0VU